While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third party website for promoting your brand subtly. How is this practice helpful? In a nutshell, guest blogging is able to expose your brand to your relevant target audience and this can be immensely useful in generating brand awareness. These days, it is playing a very important role in helping businesses gain credibility and unearth networking opportunities. However, it is essential for businesses to choose the third party website or blog carefully when they want to take advantage